How high-technology start-up firms may overcome direct + indirect network externalities

Mark Pruett business professor website Advanced Topics IT Research Kai Jacobs IGi 2006 image
External Link
Pruett, M., Lee, H., Lee, J., & O'Neal, D.
Chapter in K. Jacobs (Ed.), Advanced Topics in Information Technology Standards & Standardization Research (pp. 306-320). Hershey, PA: IGI Publishing, 2006
Publication year: 2006

Book version of article in dominant design / technology commercialization / innovation literature which made an early distinction between direct and indirect network externalities, and how network externalities influence strategic choice.