Understanding the process of launching new products and services. [AOL 2002]

Mark Pruett business professor website AOL America online logo image
Pruett, M., Lee, H., & Joshi, M.
America Online/Center for Innovative Technology Common Ground Conference, Herndon, VA 2002.
Publication year: 2002

    Presented paper at America Online/Center for Innovative Technology Common Ground research conference, Herndon, VA 2002.