Mark Pruett
Focused on decisions.
Thinking about quality and its links with strategic management [One of first executive-level articles linking strategy + quality] (European Management Journal, 1996)
Use quality to drive executive thinking: This forward-looking article was at the leading edge of a world-wide, decade-long wave of executive-oriented articles linking executive decisions about strategic management with principles, practices + tools about quality from production + marketing.
Abstract
There is a variety of perspectives on quality, but that each of those perspectives contributes to an integrative, systemic view of what it means to manage for quality. That systemic view raises certain key issues about the way we think of the strategic management process, issues which merit renewed scrutiny in the light of quality management.